Moneyearner My Blog

Your online marketing battle will include a number of different methods in
different areas of the Internet. You may have a web site, use an auto
responder, post classified ads, post articles, place banner advertisements,
sponsor lists and newsletters, distribute press releases, and much more.
Keep in mind, though, that when you are first starting out, it is critical
that you focus on one aspect of your marketing campaign at a time and
promote it to its fullest extent before moving on to the next.
It is better to slowly become profitable by focusing on one issue at a
time, than to barely be profitable because you are attacking all of the
issues half-heartedly.
Diversify and spend small amounts on advertising at first. If you use a
cautious approach, you will not be wiped out financially if an ad doesn’t
generate the sales you were hoping for. Just keep testing ads as your
budget allows until you find the one that works best then you can roll it
out and be confident that you are going to make money rather than lose it!

If you have a lot of competition, state that you will honor all of your
competitors’ coupons and/or discounts; use “their” advertising to your
advantage.
An age-old problem in business is collecting final payment for services
rendered. As a business owner, you need to be prepared for “difficult″
clients and “mooches” by doing such things as…
1. In your contract or sales agreements, state the interest rates and late
fees that will be assessed if payment is not received within 30 days of
completion.
2. Write form letters to be used for collecting the balance. There should
be three letters in total — one after the payment is ten days late,
another after twenty days, and a third that lets the client know that
you’ll be turning their account over to a collection agency (or taking them
to small claims court). The third letter should not be sent until 45 days
after the payment is late. And of course, never bluff. If you say you
will turn it over to a collection agency, do so.
3. The best way to protect yourself is to take payment via credit card.
State to your client that you will bill their credit card one third of the
total price as an initial down payment, another third just after you have
passed the 50% completion point, and the final third on delivery. Or use
the two-payment system — half at the initiation of the job and the
remainder upon completion.